(no subject)

So, the town I live in is extremely proud of its Norwegian heritage. There's a Sons of Norway hall, all the streets have Norwegian names, there's local Viking-themed stuff for various holidays, etc. This occasionally leads to using futhark runes on signs and posters for local events, mostly for aesthetics. The problem with this, of course, is that runes don't map one-to-one to the Latin alphabet, which means that the runes often don't spell what the poster wants you to read. This doesn't matter to most people, obviously, but my eyes catch and stutter on it every time I see it.

Currently, there are posters all over for the Poulsbo Film Festival, or PFF. PFF is on the poster in runes. Except that what the runes actually spell is WAA, and every times I see them I have a moment of confusion until I translate the letters into English.

I understand swapping out perthro, which doesn't look at all like a Latin P, for wunjo, which does. But fehu looks as much like an F as ansuz does and has the advantage of, y'know, being the rune that makes an 'f' sound.